Belysa is a Seoul based contemporary brand that shines new light on day-to-day bags, making the ordinary into something extraordinary. Taking inspiration from childhood memories, circling around the concept of emotional relations, Belysa springs from the “Imaginary" friend, Lysa. The bags themselves are minimalistic in their design, focusing on high quality and perfected execution, but always with a flirtatious approach such as colorful variations and fun, unconventional ways to carry the pieces. Belysa also lives its own virtual life which is represented by their unique Mixed reality contents and consumer experiences. Belysa can be understood and loved simply for the product, but be aware that there is much more to discover, diving in to the quirky and playful multi-verse of Belysa.