DRAG AND DROP was born in Odessa in the South of Ukraine, on the Black Sea coast. The label was officially launched in Kiev in 2016.
DRAG AND DROP is set to dismantle stereotypes of Eastern European women and challenge the representation of female sexuality in fashion. They use materials often associated with bad taste and trashy sex appeal – such as snakeskin, lace and PU leather – in designs which were not just ironic, but also comfortable and liberating for the body.