PHENIX was established in Japan as a ski brand in 1952. Constantly redefining boundaries and unafraid of embracing the latest materials and technologies, it has now grown into a prestigious sportswear label.

+Phenix was born with the first collection of Spring Summer 2022, directed by Nicola Formichetti, famously known for his work as the creative director of Diesel and fashion director of Uniqlo.
Due to his Japanese background and his passion for sports, Formichetti was honored to creatively direct +Phenix to reflect the history of the brand in a modern way, incorporating fashion with functionality.