Proper

Proper is a unisex brand created by the pioneering multi-brand boutique Triple-Major. Rooted in Chengdu's skateboard culture, Proper embraces a collaborative approach to design, inviting contributions from Triple-Major team members and friends rather than relying on a single designer. With an intentionally minimalist core collection, the label encourages reinterpretation through graphics, motifs, and remakes, showcasing its evolution through how individuals style and experience its pieces.